The Judges
Meet the team
Jarmila Yu
Award Winning Chartered Marketer
Founder and MD of YUnique Marketing Ltd, Jarmila Yu, is a globally ranked Top100 CMO, a Chartered Marketer, and a Top50 Business Advisor. Having spent 25 years building her career in companies ranging from start-ups to some of the world’s largest brands, she then established her marketing consultancy in 2016 making it her mission to provide the CMO Advantage to support ambitious SMEs to achieve dramatic results and growth.
A frequent awards judge and mentor, she speaks at events and is featured in business and marketing publications, sharing her expertise and encouraging entrepreneurs to leverage the power of excellent marketing and communications, whilst supporting marketing talent development to enable them to unlock their potential to drive economic growth.
Laura Beccaria
Strategist & Executive Coach
Strategist with over 15+ years' experience crafting agile strategies and activations across FMCG, Retail, Tech and Charity sectors. Throughout her career Laura has been trusted to bring provocative, thoughtful perspectives that drive meaningful impact.
Martin Ashton
Global marketer; over 20 years experience
Martin is a proficient global Business Developer with over 25 years of success in the professional services sector across the UK and Australia. He has worked with some of the world's largest legal firms and partnered with major global banks and corporations.
He has extensive experience in managing practice groups and sectors within professional services firms, including key account management for some of the largest global clients. Martin has been instrumental in thought leadership campaigns, strategic business planning, targeting/sales pipeline initiatives, and research projects. He plays a significant role in embedding a relationship management culture within the firms he has served. Additionally, Martin has coached partners on client meetings, pitches, presentations, and consultative selling techniques.
He holds a Master of Science degree from the University of Wales, Swansea Met, is a Fellow of the Chartered Institute of Marketing, a Chartered Marketer, and, since 2023, a Court Assistant of the Worshipful Company of Marketors.
Joanne Herman
Experienced radio marketor
With a career spanning over two decades in marketing and brand strategy, journey began at the University of East Anglia in Norwich, where she developed an interest in radio through her involvement with the weekly campus radio show (perhaps channelling a bit of Alan Partridge, minus the cheese!).
A Freeman of the Worshipful Company of Marketors and a Chartered Marketer, Jo has always been drawn to the world of advertising. As a child, she was known to sing ad jingles before nursery rhymes, much to her parents’ amusement. This early fascination has evolved
into an appreciation for radio advertising's unique ability to forge instant connections with audiences.
Jo's expertise in both B2B and B2C sectors, or as she prefers to call it, H2H - human to human Marketing; has helped numerous businesses elevate their brand awareness since the dot com boom of 1999. Her innovative approach to marketing strategy, coupled with her recent visit to Morley Radio at Morley College London demonstrates her ongoing interest in the medium.
